News

BRP and YouTube filmmaking sensation Devin Super Tramp share the dream of owning a Sea‑Doo watercraft to watersports enthusiasts © BRP 2015

Valcourt, Québec, Canada, June 17, 2015 – BRP (TSX:DOO)and its Sea-Doo brand have united with Devin Super Tramp, Sea-Doo X-Team riders and NIKE wakeskate athletes in a new video to feature the ease and fun of owning a Sea-Doo watercraft.

This new video is an extension of an integrated campaign that incorporates experiential and digital marketing, the innovative #SPARKSOMEFUN marketing campaign. The 2014 Sea-Doo Spark marketing campaign garnered awards like the AAF 4^thDistrict ADDY¹, the Neptune Award²and was a finalist for the Effie Awards³, all of which recognize marketing excellence.

"Last year, the Sea-Doo watercraft video created with Devin Super Tramp generated over 1.3 million views. Devin reinvented action videography for a new generation. Similarly, BRP has re-sparked the watercraft industry by bringing new people into the sport with the Sea-Doo Spark," stated Julie Tourville, global marketing director, Sea-Doo watercraft. "This new video showcases how easily anyone can SPARK SOME FUN with their own Sea-Doo watercraft and become part of the Sea-Doo family."

The Sea-Doo Spark watercraft features a nimble, compact design that offers a refreshing way to enjoy a day on the water. As the most affordable watercraft on the market, the Sea-Doo Spark model is allowing a new generation of owners to realize their dreams of owning a Sea-Doo watercraft.

About BRP
BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3.5 billion from 107 countries, the Company employs approximately 7,600 people worldwide.

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Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spyder and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

¹ The American Advertising Federation (AAF) recognizes and rewards the creative spirit of excellence in the art of advertising – BRP/Sea-Doo Miami takeover, "mau5 riders" won the 4^th district (Florida & Caribbean) Gold Addy for Non-traditional advertising.

² The Marine Marketers of America recognizes marketing excellence in the marine industry – BRP/Sea-Doo was awarded Best Event Marketing/Sales Promotion for the Sea-Doo #SPARKSOMEFUN Test Ride Tour. 

³ The Effie award recognizes organizations championing the practice of marketing effectiveness. BRP/Sea-Doo was a finalist in the categories of Leisure and Recreation and Renaissance

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For product information:
Tim McKercher
Competition and Media Relations
Tel: +1.321.409.0519
tim.mckercher@brp.com   

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