Can-Am Celebrates Production Milestone of Half a Million Defender Side-by-Sides Manufactured
BRP employees at the Juarez, MX facility gathered to celebrate the 500,000th Defender produced
Valcourt, Quebec, October 31, 2024 – Can-Am, an iconic brand of BRP Inc. (TSX:DOO; NASDAQ:DOOO) is proud to announce a significant milestone: 500,000 Defender side-by-side vehicles produced since 2016. This achievement not only reflects the success of the Defender platform, but also highlights the hard work and dedication of Can-Am employees.
Can-Am debuted the Defender in 2015 as part of the 2016 model year lineup. The versatile and reliable side-by-side quickly gained traction in the farming, work, hunting and outdoor industries thanks to its useful features, wide range of capabilities and well-rounded performance. As the demand for utility-focused side-by-sides has grown over the past few years, the Defender lineup has become more specialized with many packages and configurations to tailor the vehicle to each application. The Defender platform makes quick work of the toughest jobs around the ranch or job site.
“We are incredibly proud to reach this landmark in Can-Am history,” said Julie Tourville, Director, Global Marketing, Can-Am Off-Road at BRP. “It’s much more than a number, it’s a sign of trust from our customers who rely on their Defenders day in and day out. And, it’s a result of dedication and passion from our team who work hard every day to create some of the most capable side-by-sides on the market.”
The Defender is a mainstay on ranches and farms around the world. Terry Stuart Forst is a fifth-generation rancher, managing the 52,000-acre Stuart Ranch. “I’ve had my Defender for six years and I appreciate this machine so much,” said Forst. “I use it every day and it’s incredibly handy and dependable. It’s hauled everything from baby colts to minerals and spray rigs… the options seem endless. When customers visit, I take them around the property in my Defender to look at mares, colts and sale horses. I love this machine!”
Media and local government officials visited the BRP campus in Juarez to tour the facility.
As the 500,000th Defender was completed, the Juarez 2 plant staff celebrated the achievement with a ribbon-cutting ceremony and company gathering. In addition, journalists and local government officials were invited to tour the facility, showcasing the work of Can-Am’s talented and hard-working team. The Juarez campus of BRP Mexico also produces all Can-Am Off-Road side-by-sides including the Commander and Maverick models.
About BRP
BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its lines of products with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Committed to growing responsibly, BRP is developing electric models for its existing product lines. Headquartered in Quebec, Canada, BRP has annual sales of CA$10.4 billion from over 130 countries and a global workforce of close to 20,000 driven, resourceful people.
Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.
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For media enquiries:
Eric Storz
Media Relations
media@brp.com