BRP RECEIVES SIX RED DOT PRODUCT DESIGN AWARDS
Valcourt, Québec, April 9, 2018 – BRP employs some of the best designers in the industry, and they are once again recognized for their hard work and creativity with six Red Dot product design awards.
The jury has stamped this prestigious seal on the following BRP products:
- Sea-Doo SPARK TRIXX personal watercraft,
- Can-Am Maverick X3 side-by-side vehicle,
- Can-Am Maverick Trail side-by-side vehicle,
- Evinrude E-TEC 150-200hp G2 outboard engine,
- the Ski-Doo snowmobile REV Gen4 platform and
- the LinQ snowboard/ski rack for Ski-Doo snowmobiles.
“Receiving these awards demonstrates BRP’s drive to create products that push the riding experience even further,” says Denys Lapointe, Senior Vice-President, Design, Innovation and Corporate Image. “We are constantly listening to our customers and stretching the limits of innovation to offer a wide array of options so they can personalize their favourite ride.”
BRP has earned a total of 28 Red Dot design awards over the years. Every time, it is an achievement to be selected for this internationally recognised quality label for excellent design. It is clear proof that BRP distinguishes itself through its industrial design.
In February, BRP also received an Innovation Award from the National Marine Manufacturers Association (NMMA) during the International Miami Boat Showin Florida for its 2018 Sea-Doo GTX Limited personal watercraft.
The Red Dot design awards debuted in 1955 to acknowledge cutting-edge products evolving industries and seeking to improve customer experience with emerging tendencies. A panel of roughly 40 experts evaluated the products’ level of innovation, functionality, formal quality, ergonomics and durability to thoroughly conclude which concept merits the distinction.
About BRP
We are a global leader in the world of powersports vehicles and propulsion systems built on over 75 years of ingenuity and intensive consumer focus. Our portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. We support our lines of product with a dedicated parts, accessories and clothing business to fully enhance your riding experience. With annual sales of CA$4.5 billion from over 100 countries, our global workforce is made up of over 10,000 driven, resourceful people.
www.brp.com
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Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spyder, Spark, Maverick, E-TEC, LinQ and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.
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For information:
Magali Valence
Manager – External Communications
1-450-532-6155
magali.valence@brp.com