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BRP LAUNCHES ROTAX MAX DOME CENTER IN LINZ, AUSTRIA COMBINING E-KART AND GAMING TECHNOLOGY

July 3, 2019at 12:00 PM EDT
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Valcourt,  Quebec, July 3, 2019 – Last Friday, BRP (TSX: DOO, NASDAQ: DOOO) made a first venture into the world of direct consumer experience with  the opening of the world's first Rotax MAX Dome. Located in Linz, Austria, the  home of BRP's famous Rotax engine R&D and manufacturing facilities, the Rotax  MAX Dome concept is an innovative and exciting indoor e-kart racing arena  combined with gamification, augmented reality technology and virtual  entertainment.   

Long known for  providing exceptional and memorable experiences through its iconic products  such as Ski-Doo, Sea-Doo, and Can-Am on- and off-road vehicles, BRP, with its Rotax  MAX Dome is now expanding into providing a complete 360o experience  under one roof. This project builds on the momentum of the market-leading Rotax electric karts released in 2017 and is driven by BRP's growing interest in providing more experiential  opportunities.

José Boisjoli,  President and CEO, attended the launch in Linz, a vibrant innovation hub in  this part of Europe, and commented, "This is an excellent opportunity to apply  our growing expertise in electrification, as well as to showcase the incredible  experiences possible through BRP vehicles. The Rotax MAX Dome in Linz is our first  site of this kind and our intent is to expand this concept in various cities  and countries around the world through a franchise  model."

Peter Ölsinger,  General Manager BRP-Rotax and Vice-President Sales, Marketing &  Communications said, "The Rotax MAX Dome reflects our ongoing passion to  deliver the ultimate experience by combining the thrill of an actual race with  the fun of being inside a video game. Combining the maneuvering of the karts  accelerating around the curves to the sound, design and special effects of the  track, to the 21st century gaming and interactive technology, and to  the digital integration on social media and through the app, this concept is  taking karting and immersive gaming to the next level."

About Rotax MAX Dome
  The Rotax MAX  Dome experience is like being inside a video racing game: at the center of the  space is a perfectly staged, two-level broad kart track capable of  accommodating up to 12 karts at a time, with a 50-metre augmented-reality  tunnel where you can earn extra points depending on where you drive. The tunnel  incorporates custom light and sound generators and interactive features  developed in cooperation with Ars Electronica Futurelab, also of Linz.

Designed to be  the ultimate fun but safe experience, the track has a special shock-absorbing  system for both the racetrack and the e-karts, as well as position recognition  systems of the vehicles, plus a remote control system for any unexpected  issues. MAX Dome uses Rotax SONIC e-karts that combine innovative propulsion technology  and a modern design with futuristic features for an exciting and extraordinary  racing experience. The position of the e-karts is transmitted in real time to  screens inside the center and to the MAX Dome application, encouraging people  to follow or play along.

Rotax  MAX Dome Statistics    

  • Immersive experience using e-kart technology with gamification, augmented reality technology and virtual entertainment.    
  • 3,600 square meters of  entertainment space, including racing track and games and observation rooms    
  • A race track spread over two  levels with a 50-metre-long tunnel    
  • Interactive gaming room,  catering and observation facilities    
  • AR safety training, engine  adjustment for weight-dependent performance class certification, safety gear  fitting for each rider

About BRP
  We are a global leader in the world of  powersports vehicles and propulsion systems built on over 75 years of  ingenuity and intensive consumer focus. Our portfolio of industry-leading and  distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft,  Can-Am on- and off-road vehicles, Alumacraft and Manitou boats, Evinrude and  Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles  and recreational aircraft. We support our lines of product with a dedicated  parts, accessories and clothing business to fully enhance your riding  experience. With annual sales of $5.2 billion from over 120 countries, our  global workforce is made approximately of 12,500 driven, resourceful people. 
  www.brp.com 
@BRPNews

Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Evinrude,  Manitou, Alumacraft and the BRP logo are trademarks of Bombardier Recreational  Products Inc. or its affiliates. All other trademarks are the property of their  respective owners.

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