BRP JOINS CYCLOPS GEAR CAMERAS AND KAPPA SPORTSWEAR IN RETAIL DISTRIBUTION AND NASCAR SPONSORSHIP DEALS
|BRP joins Cyclops Gear cameras and Kappa sportswear in retail distribution and NASCAR sponsorship deals|
NASHVILLE, TN, Sept. 18, 2015 /CNW Telbec/ - BRP (TSX:DOO) revealed during its semi-annual dealer meeting that it concluded an agreement whereby BRP's North American dealer network will distribute four clothing collections by Kappa, well-known sportswear manufacturer, as well as the CGX2 camera by Cyclops Gear.
The agreement also provides BRP's Can-Am brand with the opportunity to sponsor 36 races of the GoFAS No.32 NASCAR Sprint Cup Series racing team, featuring drivers Jeffrey Earnhardt and Bobby Labonté, as well as the full 2016 season for driver Alex Labbé in the NASCAR Canadian Tire Series.
"Powersports enthusiasts are always keen to capture their adrenaline-filled moments on camera while Cyclops Gear's motto is Capture Life. An association with BRP and its Can-Am brand is then completely natural. You add to that sponsorship through a vector as powerful as NASCAR racing and Cyclops Gear suddenly has all the tools to consolidate its position in the marketplace," said Alain Lord Mounir, co-founder of Cyclops Gear,
The brand-new CGX2 action camera, loaded with features such as a 2" LCD screen, Wi-Fi capacity to be controlled with smart devices and 1080 resolution at 60 fps will be available through BRP's North American dealers' network
Kappa, a brand of BasicNet SpA (BIT:BAN), is a well-respected worldwide sports brand and possesses expertise in designing functional and technical clothing for active customers. BRP's dealerships will now offer powersports enthusiasts more riding gear variety with a BRP-exclusive Can-Am clothing line, the GoFAS Racing Team Collection, as well as Kappa-Kombat Technical and Casual Gear.
"Kappa has the skills to create stylish yet technical clothes that are appreciated by action-oriented customers throughout the world," said José Boisjoli, BRP's president and CEO. "Through this partnership, BRP's clothing line provides more choice for consumers and invites a different clientele inside our dealerships."
"BRP's Can-Am brand is the natural choice for consumers looking for performance and style. Kappa shares these values. We are convinced that through our partnership with BRP and our NASCAR sponsorship, we will increase our brand awareness in North America, which will soon reach a similar level of recognition to the one we have elsewhere in the world," said Lorenzo Boglione, Vice President of Worldwide Sales for Kappa.
BRP'S CAN-AM BRAND ENTERS NASCAR'S WORLD IN U.S. AND CANADA
About Cyclops Gear
Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spyder and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.
SOURCE BRP Inc.