BRP CELEBRATES THE 50TH ANNIVERSARY OF LYNX SNOWMOBILES AND UNVEILS ITS 2018 LYNX LINEUP FEATURING MAJOR INNOVATIONS
ROVANIEMI, FINLAND--(Marketwired - March 16, 2017) - BRP (TSX:DOO) unveiled its 2018 Lynx lineup today in front of hundreds of its dealers and invited guests. The 2018 Lynx snowmobile lineup is the 50th model year created by Lynx and is introducing the new Radien platform, the next generation of Rotax 850 E-TEC engine and the ultra-lightweight E-TEC engine starting system, SHOT.
The new Lynx Radien platform will be introduced on the 2018 Lynx BoonDocker, Xtrim RE and Rave RE models. The new models are lighter, more agile and include new innovations, such as the short Radien DS tunnel system on the Lynx BoonDocker DS model. "The new design is most prominent in the completely redesigned Lynx BoonDocker DS model. It looks radical, but most importantly it greatly combines power, stability and agility", says Valto Ristimella, Commercial Director, BRP Scandinavia.
The models offered with the new Radien platform are powered by the Rotax 850 E-TEC 2-stroke engine. It unleashes 165 horsepower and riders will also appreciate its 30% quicker response, which instantly delivers the power. This new powerplant provides one of the best power-to-weight ratio in the industry. Still, snowmobiles maintain impressive fuel and oil economy equal to the Rotax 800R E-TEC engine.
"Once again, we challenged ourselves to re-think a snowmobile from a blank sheet of paper by designing it around the riders to give them the best experience on snow," said Steve Pelletier, Vice-President and Regional General Manager, Europe, Middle East and Africa (EMEA). "The new Rotax 850 E-TEC engine is one of the most sophisticated 2-stroke in the world, delivering an impressive combination of power, responsiveness, fuel and oil economy, and this, with a lightweight, unique and durable package. With the handling characteristics, ergonomics and Lynx's trademark robustness, I am confident that these new vehicles will provide a remarkable consumer experience."
SHOT is an ultra-lightweight E-TEC engine starting system which introduces ultracapacitor technology to the industry. This system provides an electrical charge with no battery, starter motor or ring gear to start the engine. The system will be most appreciated by deep snow riders who want to conserve energy by no longer pull-starting their sleds. It also saves weight, as SHOT adds only 900 grams. "With SHOT, we are once again bringing to the market an industry-first invention created by our engineering teams. I'm convinced it will become a benchmark in the snowmobiling industry," said Pelletier.
To celebrate the 50th anniversary, a special model, the Lynx Commander 5900 snowmobile, and a clothing collection have been specifically designed. "We are thankful to the many generations of loyal Lynx customers and invite them to celebrate this great milestone with us using the tag #lynx50. We will also tell the Lynx story in a special video series that will be revealed this year", concludes Valto Ristimella.
BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by- side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3.8 billion from over 100 countries, the Company employs approximately 7,900 people worldwide.
Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, SHOT, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.
Marketing Manager, EMEA
Lynx, Ski-Doo, Sea-Doo
+358 16 318 114