Management Team
Mr. Boisjoli is Chair of the Board of Directors of BRP since 2019 and President and Chief Executive Officer of BRP since December 2003, when BRP became a standalone company. In October 1998, Mr. Boisjoli was named President of the Snowmobile and Watercraft division, the largest division of Bombardier Recreational Products Inc. In April 2001, he was given the added responsibility of managing the ATV division. Mr. Boisjoli joined Bombardier Recreational Products Inc. in 1989, after eight years in the pharmaceutical and road safety equipment industries. Mr. Boisjoli served on the board of directors of McCain Foods Group Inc. from January 2018 to February 2022. In April 2005, Mr. Boisjoli received the prestigious titles of Executive of the Year by Powersports Magazine, the most important powersports magazine in the United States, as Entrepreneur of the Year, Quebec, by EY in 2014 and was also named CEO of the year 2017 by the Canadian business newspaper Les Affaires. Mr. Boisjoli received a Bachelor of Engineering from the Université de Sherbrooke.
Bernard Guy has enjoyed more than 35 years of experience with BRP. He has held several management positions before being appointed President of the Marine Group in 2023, in addition to his responsibilities as Executive Vice-President, Global Product Strategy.
Bernard is responsible for leading the strategic plan to transform the Marine industry and achieving BRP’s growth ambitions for the Marine Group. In addition, he leads BRP’s global product strategy for both Powersports and Marine, as well as the strategic planning of the Company’s accessories portfolio.Bernard is also the Chairman of the Product Steering Committees.
Bernard was born in Sept-Îles, Quebec, and has been a die-hard fan of powersports for as long as he can remember. An adrenaline-loving rider to the core, he believes that there’s nothing like being out in the open air.
Bernard joined BRP in 1987 as a Project Engineer for Ski-Doo R&D and has moved up within the company ever since, contributing his knowledge and expertise to engineering, procurement, strategy, product planning, sales and marketing. He is driven by product innovation and improvement, and shares BRP’s passion and determination to create the ultimate experience for the company’s customers.
From the moment Anne-Marie LaBerge joined BRP in October 2016 as Senior Vice-President, Global Brands & Communication, she’s made her mark on the company’s DNA, winning the company’s customers’ hearts and minds with a renewed focus on rider experience. Since May 2022, Anne-Marie has served as Chief Marketing Officer.
Born in Rochester, Minnesota, Anne-Marie discovered Quebec as a five-year-old on a sled behind her parents’ Ski-Doo. Her passions – family and adventure – took root at her family’s hunting and fishing camp, which she still loves to explore via snowmobile and ATV.
From her start at TELUS in 1996 to her appointment as Vice-President, Brand and Marketing Communications in 2009, Anne-Marie played a key role in growing the company to one of the best-known brands in Canada. Her visionary approach is what then led her to BRP, and her love of the outdoors was a natural fit with the company’s adventurous spirit.
Anne-Marie’s client-centered approach and exceptional ability to think outside the box earned her several accolades, starting in 2011 with a Marketer of the Year award from Strategy magazine and the Québec Women in Business – Large Corporations award. She also received the prestigious CMO Club Marketing Innovation Award in 2017 and was recognized in 2018 as a marketing visionary of the year by Infopresse. In 2019, Anne-Marie was again nominated for the Marketer of the Year award from Strategy magazine.
Martin Langelier knows BRP inside and out, having been with the company since 2000, and has held the position of Senior Vice-President, General Counsel & Public Affairs since 2008. In May 2022, Martin has been appointed Chief Legal Officer.
Born in Hull, Quebec, Martin grew up on Montreal’s South Shore. He’s passionate about living an active lifestyle and spending time with his family – and not surprisingly, he often combines the two.
After practicing as a lawyer at a reputable firm in Montreal, Martin decided to enroll in an international business MBA program at the Birmingham Business School in the UK. He was then drawn to BRP’s global reach and human values, and joined the company in 2000. Martin’s dedication to helping communities led him to play a key role in the establishment of the company’s original Corporate Social Responsibility program in 2015.
Thanks to his extensive experience, Martin contributed in no small part to the company’s success, from weathering the economic crisis of 2008 – and emerging stronger than ever – to playing a key role when it became a publicly traded company.
Martin’s resourcefulness and determination to make this world a better place for future generations earned him a Lexpert Zenith award in 2018 as a change agent in the field of law.
Denys Lapointe has been revolutionizing the world of powersports since joining BRP in 1985. He has held the position of Senior Vice-President, Design, Innovation & Creative Services since 2019. In May 2022, Denys was appointed Chief Design Officer.
Denys shares a long history with the company. Born in Quebec City, he spent part of his childhood in Valcourt, home of BRP's global centre of expertise. He was immersed at a young age in the world of powersports, going on to become an excellent rider.
A passionate and truly creative force, Denys carved out a prominent position for himself within the company, quickly assuming the role of vice-president. He's the mastermind behind the design and innovation philosophy at BRP – a philosophy that sets the company's products apart in the market.
Now at the head of a multidisciplinary design and innovation team whose members hail from the four corners of the globe, Denys continues to push the boundaries and imagine the future. He's received scores of international design awards and lives by the mantra that races are won by looking forward.
Denys holds a Bachelor of Environmental Design from the Université du Québec à Montréal. He is a board member of the Centre de technologies avancées (CTA) BRP – Université de Sherbrooke and a board member of La Factry in Montreal. He is also a member of the following design associations: World Design Organization (WDO), Industrial Designers Society of America (IDSA), Association of Canadian Industrial Designers (ACID), and Association des designers industriels du Québec (ADIQ) where, in 2022, he was named an emeritus member for his exemplariness and his exceptional contribution to the design field. In 2017, Denys was inducted into the National Marine Manufacturers Association Canada (NMMA Canada) Hall of Fame for his impressive contribution to the marine industry.
Anne Le Breton has held the position of Senior Vice-President, Human Resources since 2016. In May 2022, Anne was appointed Executive Vice-President, People & Culture. Originally from Moncton, New Brunswick, Anne has studied and worked in both the U.S. and Europe during many years. The wealth of experience acquired during her assignment in Switzerland, when BRP entrusted her with the global human resources management for its international division, helped form her global worldview and her willingness to work with diverse teams.
From her beginnings in human resources up to her current role as Executive Vice-President, Anne has been motivated by bringing people and diverse visions together. Her strong knowledge and expertise in management and interdisciplinary collaboration has been key in the success of several growth and transformation projects where she has contributed over the past few years. Member of the Management Committee and of one of the sub-committees of the BRP Board of Directors, Anne is responsible for all aspects of human resources for close to 23,000 employees worldwide. Since January 2023, she is on the board of directors of Savaria Corporation, a global leader in the accessibility industry. Anne was on the Board of Directors of Barrette Outdoor Living, North American leader in the outdoor product industry until 2022.
Before joining BRP, Anne worked for Bombardier Aerospace, as human resources manager in Canada and the United States. She holds a bachelor's degree in industrial relations from the University of Montreal.
BRP’s Chief Financial Officer, Sébastien Martel has been with the company since 2004.
Sébastien was born in La Tuque, or as he calls it, the “ATV capital of Quebec”. He is passionate about his work and credits his affinity for finance and business to his grandfathers, one of whom was an accountant and the other an entrepreneur.
Sébastien has stood out in his various roles with BRP over the years, from Director, Financial Information to Vice-President, Strategic Planning Business Development and others along the way. He and his team are on a permanent quest for constant improvement and they found their niche within BRP’s ever-evolving, innovative environment.
In 2013, Sébastien took on a project that would ultimately transform BRP when he piloted the company’s first public offering. This process was met with overwhelmingly positive results, earning BRP the title of IPO of the year. In 2018, he successfully introduced BRP to a second stock exchange when the company was listed on Nasdaq in the U.S.
Josée Perreault has held the position of Senior Vice-President, Omnichannel Experience & Apparel since 2021. In May 2022, Josée was appointed Executive Vice-President, Omnichannel taking on the responsibility of go-to-market planning for the Parts, Accessories & Apparel (PA&A) business. She joined BRP in October 2016 as Senior Vice-President, Can-Am On-Road and immediately dove in by revolutionizing the On-Road vehicle industry with the launch of the Can-Am Ryker. A real game-changer, this three-wheel motorcycle is the best in class for personalization and riding experiences. Now in her role as Executive Vice-President, Omnichannel, she’s streamlining BRP’s online and offline sales and take BRP’s fans on a truly exhilarating ride.
Born in Montreal, Quebec, Josée has worked on just about every continent, giving her a unique leadership vision and skills. A passionate global executive, she is always seeking adrenaline-laden adventures and challenges at the office and beyond.
Prior to BRP, Josée held various senior leadership positions at Oakley, moving up to Senior Vice-President, World Business. She contributed to the company’s success in many ways as a real driving force in the international growth, competitiveness and profitability of its retail, wholesale, web and franchise business. Among other achievements, she restructured the European sales and operations, established and developed the Canadian division, introduced Oakley owned retail and led all aspects of Oakley’s commercial activities across the globe.
Bringing together the best talent to promote, distribute and sell a brand and its products is what has motivated Josée throughout her career, and has earned her several awards. It’s also what inspires her to share her expertise as a board member of several companies. There is no challenge that Josée isn't up for.
In May 2022, Sandy Scullion was appointed President, Powersports Group. In addition to keeping his current retail, sales and consumer experience responsibilities, Mr. Scullion will now oversee all manufacturing operations for Powersports in Canada, Mexico and Finland. He joined BRP in 1994 and has held various leadership positions before becoming Senior Vice-President, Global Retail & Services, Powersports Group in 2016.
Sandy hails from Alma, Quebec, and basically grew up on a Ski-Doo snowmobile. He’s an avid rider and loves nothing more than getting out on his machines alongside his family. To Sandy, nothing beats outdoor adventures to escape the everyday and reconnect with nature.
BRP’s constant innovation has been a major motivating factor in Sandy’s professional growth. He’s filled several management roles within the company both in Europe and North America, including sales and network management, marketing, product development, and distribution and operations. Prior to his present role at the company, Sandy was BRP’s General Manager for Western Europe, Middle East and Africa.
Sandy’s visionary leadership has had a huge impact on customer experience, as he was behind the company’s powersports accessories and lifestyle transformation, which is recognized today as a key brand differentiator.
In September 2022, Minh Thanh Tran was promoted to lead the newly created Low Voltage & Human Assisted (LVHA) Group. As part of his new role, Minh Thanh will continue to oversee the BRP global corporate strategy, which also includes Mergers & Acquisitions activities and business development. The LVHA Group is a new business unit focused on exploring new addressable markets collectively evaluated at over $70 billion.
Minh Thanh Tran joined BRP in 2017 as Director, Strategy Mergers & Acquisitions, and he’s been a driving force ever since. After holding increasingly important roles in strategic planning and development, in August 2020, he was appointed Vice-President, Corporate Strategy & Development and Global Transformation. In this capacity, he has held responsibility for IS&T (Information Systems and Technology), Data, as well as the F.I.T. (Fix - Improve - Transform) program.
Minh Thanh began his career in the world of investment and corporate banking at Lazard Frères & LLC and BMO Capital Markets in New York and Montreal.
Through his role in BRP’s initial public offering in 2013, Minh Thanh observed both BRP’s growth potential and its expertise in the industry, which led him to join the company a few years later. He sees his experience with BRP as a true adventure; for Minh Thanh, it’s all about the journey, the thrill of the ride.
At BRP, Minh Thanh built the Mergers and Acquisitions group. Four game-changing acquisitions swiftly followed: Alta Motors assets, Manitou, Alumacraft and Telwater. These acquisitions cemented BRP’s leading role in the recreational market and are sure to propel the company to further success for years to come.
In May 2022, Thomas Uhr was appointed to the newly created role of Chief Technology Officer (CTO) taking on the responsibility of spearheading all new product and manufacturing technologies used across the Powersports and Marine businesses, including the EV program. A global citizen, Thomas was born in Hachenburg, Germany, and has lived and worked in various countries, including Austria, Canada, Germany, Spain and Japan, leading technological innovation and engineering teams for major companies. He holds a degree in Mechanical Engineering from RWTH Aachen University. Since 2018, he has been leading BRP’s global R&D and manufacturing operations as Senior Vice-President, Product Engineering & Manufacturing Operations for Powersports.
Thomas has over 25 years’ experience in the automotive industry. His expertise, along with his hard work and dedication, has earned him several recognitions. He joined Mercedes-Benz AG in 1992 and subsequently held various positions with increasing responsibilities (amongst others, heading a team to work on the first fuel cell for mass production at Ballard Power Systems, leading the Mercedes Berlin plant, serving as founding General Manager of MDC Power – then a joint venture between Mercedes and Mitsubishi, and heading the R&D prototyping and testing activities for Mercedes Cars).
From his start at BRP’s European operations in 2014, Thomas went above and beyond, even occupying the positions of Vice-President, Powertrain at BRP-Rotax in Austria and Vice-President R&D/Operations in Austria and Finland at the same time.
Thomas’s passion for product and technology led his teams to develop and launch several ground-breaking Rotax powertrains, such as the 849 E-TEC for snowmobiles, the 1603 PWC engine, and the 915iS – he was one of the first to fly with this new game-changing aircraft engine. He credits BRP’s focus on ingenuity as the key to his success and motivation.
His innovative and enterprising spirit will no doubt improve the experience of generations of thrill-seekers to come.
Stéphane Bilodeau joined BRP in October of 2022 as Chief Information Officer (CIO) to head its information technologies and evolve its systems to support the company’s transformation and vision. He is responsible for Information Systems & Technology (IS&T) including cybersecurity, programs and data.
Stéphane came to BRP from the Business Development Bank of Canada (BDC) where he held the role of CIO for 5 years. A seasoned executive with extensive experience in information technology and operations in the financial services industry, Stéphane also led the development of the 2015 and 2016 editions of the FinTech Canada Forum, presented by Finance Montreal.
Prior to that, he managed the overall operations of the National Bank of Canada as Executive Vice-President, Operations and held various senior management positions in major organizations, notably serving as Executive Vice-President and Chief Operating Officer (COO) at the Montreal Exchange and Executive Vice-President of DMR Consulting, a subsidiary of Fujitsu.
A born leader and champion of teamwork, Stéphane is known for his business acumen, tact, dedication, and respect for commitments. He holds an Executive Management degree from Harvard Business School, an MBA from HEC Montréal, and a Bachelor’s Degree in IT Management from UQAM.