News Release


Valcourt, Quebec, November 14, 2017 – BRP's Anne-Marie LaBerge, senior vice-president, Global Brands and Communication, has won the CMO Club Marketing Innovation Award.

Bestowed annually to recognize top senior marketing executives in the U.S., the CMO Club Awards are given to chief marketing officers (CMO) by their peers.

"I am truly honoured to receive the Innovation Award from the CMO Club," says Anne-Marie. "Our passion to win the hearts and minds of our customers fuels our innovative marketing strategy and drives the very core of BRP. This translates into our obsession to bridging the ‘last mile' and engaging consumers in contextual, relevant conversations."

The CMO Club was founded in 2007 by seasoned marketing executive Pete Krainik and currently has more than 850 members worldwide, all heads of marketing.


For information:
Sylvain Larocque
Senior Advisor, Media Relations


"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding BRP's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.