|Mossy Oak and BRP to Collaborate|
West Point, Mississippi, January 8, 2015 – BRP and Mossy Oak®, outdoor industry leader in modern camouflage design, have concluded a joint marketing agreement to bring the ultimate powersports experience to hunters and outdoor enthusiasts.
"You'd be hard-pressed to find a hunter or land owner that doesn't own an ATV or side-by-side vehicle. These vehicles have become a necessary tool for outdoors people," said Chris Paradise, Sr. Vice President and Chief Sales Officer for Mossy Oak. "With the addition of Mossy Oak to the tough and powerful Can-Am off-road line-up, the best of concealment and performance are combined for the must-have, all-terrain vehicle."
"The timing of our new agreement with BRP could not be more ideal given that 2015 marks the launch year for Mossy Oak's all new Break-Up® Country™ pattern, which will be featured on future Can-Am products. We at Mossy Oak consider this revolutionary new pattern to be our best ever and are very excited to work with BRP to bring it to life for our loyal Mossy Oak consumers," added Ben Maki, Sr. Vice President and Chief Marketing Officer for Mossy Oak.
''Hunters and outdoor enthusiasts demand the best from their ATV or side-by-side vehicle," said Louis Lévesque, vice-president, Global Marketing and Consumer Experience. "Our agreement with Mossy Oak will strengthen BRP's Can-Am off-road line-up offering to give owners the ultimate all-terrain vehicle."
About Mossy Oak
Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spyder and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.
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|"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding BRP's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.|