|Devin Super Tramp Sparks Some Fun with Brp In New Sea-Doo Video|
BRP and YouTube filmmaking sensation Devin Super Tramp share the dream of owning a Sea‑Doo watercraft to watersports enthusiasts © BRP 2015
Valcourt, Québec, Canada, June 17, 2015 – BRP (TSX:DOO)and its Sea-Doo brand have united with Devin Super Tramp, Sea-Doo X-Team riders and NIKE wakeskate athletes in a new video to feature the ease and fun of owning a Sea-Doo watercraft.
This new video is an extension of an integrated campaign that incorporates experiential and digital marketing, the innovative #SPARKSOMEFUN marketing campaign. The 2014 Sea-Doo Spark marketing campaign garnered awards like the AAF 4thDistrict ADDY1, the Neptune Award2and was a finalist for the Effie Awards3, all of which recognize marketing excellence.
"Last year, the Sea-Doo watercraft video created with Devin Super Tramp generated over 1.3 million views. Devin reinvented action videography for a new generation. Similarly, BRP has re-sparked the watercraft industry by bringing new people into the sport with the Sea-Doo Spark," stated Julie Tourville, global marketing director, Sea-Doo watercraft. "This new video showcases how easily anyone can SPARK SOME FUN with their own Sea-Doo watercraft and become part of the Sea-Doo family."
The Sea-Doo Spark watercraft features a nimble, compact design that offers a refreshing way to enjoy a day on the water. As the most affordable watercraft on the market, the Sea-Doo Spark model is allowing a new generation of owners to realize their dreams of owning a Sea-Doo watercraft.
Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spyder and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.
1 The American Advertising Federation (AAF) recognizes and rewards the creative spirit of excellence in the art of advertising – BRP/Sea-Doo Miami takeover, "mau5 riders" won the 4th district (Florida & Caribbean) Gold Addy for Non-traditional advertising.
2 The Marine Marketers of America recognizes marketing excellence in the marine industry – BRP/Sea-Doo was awarded Best Event Marketing/Sales Promotion for the Sea-Doo #SPARKSOMEFUN Test Ride Tour.
3 The Effie award recognizes organizations championing the practice of marketing effectiveness. BRP/Sea-Doo was a finalist in the categories of Leisure and Recreation and Renaissance
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|"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding BRP's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.|