|BRP Appoints Mediacom North American Media Agency of Record|
Valcourt, Québec, July 6, 2016– BRP (TSX:DOO) has selected MediaCom as its North American media agency of record. The appointment follows a competitive review and includes all media strategy, planning and buying.
"We are very driven to grow our brands, and we look forward to working with MediaCom on the development of a fully-connected market strategy," said Louis Levesque, BRP's vice-president, Global Marketing and Consumer Experience. "Innovation and passion are at the heart of our business and both came through strongly in MediaCom's pitch and client experience."
"BRP holds an incredible amount of consumer data, and we are looking forward to partnering with them to transform that information into strategic insights and effective action," said Axel Dumont, CEO of GroupM Montreal. "The company's ambition will also enable GroupM and MediaCom to invest in and nurture skilled digital and media experts in the Montreal market."
MediaCom will manage the BRP account from its Quebec office.
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|"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding BRP's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.|