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Devin Super Tramp Sparks Some Fun with Brp In New Sea-Doo Video
       
devin_super_tramp_video_2015
            

BRP and YouTube filmmaking sensation Devin Super Tramp share the dream of owning a Sea‑Doo watercraft to watersports enthusiasts © BRP 2015

Valcourt, Québec, Canada, June 17, 2015 – BRP (TSX:DOO)and its Sea-Doo brand have united with Devin Super Tramp, Sea-Doo X-Team riders and NIKE wakeskate athletes in a new video to feature the ease and fun of owning a Sea-Doo watercraft.

This new video is an extension of an integrated campaign that incorporates experiential and digital marketing, the innovative #SPARKSOMEFUN marketing campaign. The 2014 Sea-Doo Spark marketing campaign garnered awards like the AAF 4thDistrict ADDY1, the Neptune Award2and was a finalist for the Effie Awards3, all of which recognize marketing excellence.

"Last year, the Sea-Doo watercraft video created with Devin Super Tramp generated over 1.3 million views. Devin reinvented action videography for a new generation. Similarly, BRP has re-sparked the watercraft industry by bringing new people into the sport with the Sea-Doo Spark," stated Julie Tourville, global marketing director, Sea-Doo watercraft. "This new video showcases how easily anyone can SPARK SOME FUN with their own Sea-Doo watercraft and become part of the Sea-Doo family."

The Sea-Doo Spark watercraft features a nimble, compact design that offers a refreshing way to enjoy a day on the water. As the most affordable watercraft on the market, the Sea-Doo Spark model is allowing a new generation of owners to realize their dreams of owning a Sea-Doo watercraft.

About BRP
BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3.5 billion from 107 countries, the Company employs approximately 7,600 people worldwide.

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Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spyder and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

The American Advertising Federation (AAF) recognizes and rewards the creative spirit of excellence in the art of advertising – BRP/Sea-Doo Miami takeover, "mau5 riders" won the 4th district (Florida & Caribbean) Gold Addy for Non-traditional advertising.

The Marine Marketers of America recognizes marketing excellence in the marine industry – BRP/Sea-Doo was awarded Best Event Marketing/Sales Promotion for the Sea-Doo #SPARKSOMEFUN Test Ride Tour. 

The Effie award recognizes organizations championing the practice of marketing effectiveness. BRP/Sea-Doo was a finalist in the categories of Leisure and Recreation and Renaissance

 

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For product information:
Tim McKercher
Competition and Media Relations
Tel: +1.321.409.0519
tim.mckercher@brp.com   

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