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|BWA Boat and Evinrude Engine Packages Now Offered|
Lausanne, Switzerland, June 29, 2016 – BRP (TSX:DOO) has signed a pan European agreement with RIBITALY (owner of the BWA brand) to offer high end boat and Evinrude outboard packages to European boaters.
"This agreement is a fantastic lever to spur BWA dealers' interest, and reinforces our distribution channel as we want to get closer to our customers," said Fabrice Boyer, export manager at RIBITALY. "We think this partnership will contribute to increasing our network coverage both in France and in Italy."
This pre-rigging agreement enables select BWA dealers to offer premium Rigid Inflatable Boats (RIB) and Evinrude engine packages to their respective customers.
"The BRP - BWA agreement is a natural move considering the close affinity between our two brands and the values we share," said Sandy Scullion, vice-president and regional general manager for Western Europe, Middle East and Africa regions. "The emphasis on innovation, the importance of design, the focus on performance and the intent to provide customers with the best possible experience in the industry rally us under a common flag."
Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spyder and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.
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