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|BRP Appoints Mediacom North American Media Agency of Record|
Valcourt, Québec, July 6, 2016– BRP (TSX:DOO) has selected MediaCom as its North American media agency of record. The appointment follows a competitive review and includes all media strategy, planning and buying.
"We are very driven to grow our brands, and we look forward to working with MediaCom on the development of a fully-connected market strategy," said Louis Levesque, BRP's vice-president, Global Marketing and Consumer Experience. "Innovation and passion are at the heart of our business and both came through strongly in MediaCom's pitch and client experience."
"BRP holds an incredible amount of consumer data, and we are looking forward to partnering with them to transform that information into strategic insights and effective action," said Axel Dumont, CEO of GroupM Montreal. "The company's ambition will also enable GroupM and MediaCom to invest in and nurture skilled digital and media experts in the Montreal market."
MediaCom will manage the BRP account from its Quebec office.
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